Collaboration Spotlight: Suzy – Mygirlsouz
I had the joy of teaming up with Suzy, the powerhouse behind Mygirlsouz, a successful laser clinic in Alberta. Suzy wanted her Instagram feed to reflect her sophisticated taste and love for the timeless elegance of black and white.
I started by designing a stylish monthly feed and creating a personalized mood board using her unique brand assets. After that, I put together a detailed content calendar for her Instagram. The best part? Suzy absolutely loved the content! It truly captured the vibe of her clinic and resonated with her audience.
My Process:
- Inspiration Gathering: We kicked things off by discussing her vision, goals, and brand identity, which inspired my approach to the project.
- Design and Mood Board: I designed a cohesive aesthetic for her monthly feed and curated a mood board that incorporated her brand elements, ensuring a seamless visual narrative.
- Content Planning: I meticulously crafted a content calendar to plan out engaging posts, helping to maintain a consistent presence on Instagram.
- Final Presentation: When I presented the completed content, Suzy was thrilled! She felt it beautifully represented her brand and would resonate with her audience.
Results:
The revamped Instagram feed not only elevated the brand’s visual presence but also significantly increased audience engagement, helping to solidify Mygirlsouz’s status as a go-to destination for skincare and skin laser.
Suzanne’s Feedback…
It seems like I’m getting busier. I can’t believe how fantastic you are. – Suzy
